If 2018 is going to be The Year of Video for your company, take a look at these campaigns to get some inspiration.
Video marketing continues to be an incredibly popular medium. More and more news outlets are adding video to their articles, video ads are popping up on social media, and almost 5 billion videos are watched on YouTube every single day. That’s a lot of video consumption! So, it makes sense that your business may be leaning toward implementing a video marketing campaign this year. Why not jump on the bandwagon and create high-quality content that can do wonders for your brand?
But if you’re unsure where to start, consider taking a look at these successful video marketing campaigns.
- Dove’s Choose Beautiful Campaign. In 2015, Dove released a video campaign that was more focused on their mission—building women’s self-esteem and teaching them that they matter—than on their body wash products. Instead of going on and on about how much more dirt or oil Dove products can remove, they evoked a powerful emotion that their target audience will connect with. It jerks on your heartstrings and also makes you associate their brand with feelings of confidence, positivity, and beauty. Although many women would associate a cleansing product with beauty, Dove doesn’t come right out and say Dove makes you beautiful—they say that you already are beautiful, so you should use Dove. This message of body positivity is where the world is currently headed, so Dove does a great job of jumping on that messaging.
- Apple’s Misunderstood Campaign. During the 2013 holiday season, Apple released a commercial that got everyone talking. It featured a teenage boy seemingly ignoring his family and tuned into his iPhone® … until it was revealed that the whole time, he was working on a special project just for his family. This campaign was brilliant because it took a common idea (iPhones are too distracting for teenagers) and turned it on its head (iPhones can help teenagers become more engaged with their families). By twisting an old thought with a new idea, Apple found a way to bust down some stereotypes about its product and assure its consumers that it was a good thing for teens to have iPhones.
- Purina’s Puppyhood Campaign. Purina released a series of videos in 2015 that featured a man and his brand-new puppy. Episodes featured him going back to work, attempting to house-train the puppy, and even trusting a babysitter with the puppy. The videos were entertaining, realistic, and reminded you that if you love your puppy dearly, you’ll feed him or her only the best dog food. It was a subtle message mixed in with hilarious writing and solid acting, making for the perfect ad campaign.