Tag: trust

Why Bait and Switch is Bad for Business

Nobody likes to be told something, only to find out that what they’ve been told doesn’t quite check out. Maybe part of it is true, but there’s an imbalance between your expectations and reality. The infamous bait and switch is a tactic that ultimately causes more harm than gain for companies.

Why You Should NEVER Buy Followers

Have you ever had the experience of following someone, and suddenly noticing a huge jump in their follower count? You’re likely experiencing the aftereffects of someone buying followers. Why Do People Buy Followers? “Social proof” is the idea that by having a large amount of followers in a visible public setting (like a social network), […]