Tag: Social Media

What is the Psychology of Social Media?

Marketers know better than anyone the value of social media. But why does social media work so well? Digital Information World sought to answer that question, and decided to create an infographic with what they learned. Check it out below.

How Adobe Is Winning at Social Media

Creative leader Adobe is setting the stage for showing brands the best ways to stand out on social media. Here’s how the company did it and what you can learn from it.

How to Manage Customer Service on Social Media

Social media platforms such as Facebook and Twitter are no longer confined to the world of marketing and advertising; rather, they have emerged as a platform where consumers can solicit and receive customer service. In fact, 90% of consumers admit to using social media to communicate with brands, with 34.5% preferring to communicate via social […]

Local Tactics on Social Media

Regardless of social media’s increasing place of importance in marketing strategy, local businesses are not always sure how to effectively use it. Even with a basic understanding, many businesses aren’t sure how to translate big brand ideas and general awareness efforts into strategic local tactics on social. If you’re not effectively targeting a local/relevant audience, […]