Tag: ROI

The Changing Influencer Marketing Landscape: 3 Trends to Watch

Influencer marketing hit the digital marketing world hard. Immediately, companies saw a staggering return on investment (ROI)—with numbers like Inc’s reported influencer marketing delivering 11 times that of other types of digital marketing. With that level of potential return, it’s natural that marketing leaders would gravitate toward influencer marketing campaigns. However, as the market became […]

Is Your SEO Budget on Point?

SEO is an important investment—but it can get expensive. Here’s how to know if you’re paying too much or should be increasing your budget.