One of the most popular job titles in marketing today is digital strategist. What should you look for when hiring one?
Texting may be the next customer service channel your company should adopt.
Digital transformation is a big buzzword in the marketing industry. Here’s how to approach it within the marketing department.
Influencer marketing hit the digital marketing world hard. Immediately, companies saw a staggering return on investment (ROI)—with numbers like Inc’s reported influencer marketing delivering 11 times that of other types of digital marketing. With that level of potential return, it’s natural that marketing leaders would gravitate toward influencer marketing campaigns. However, as the market became […]
Create a content distribution plan to make the most of your content marketing efforts.
Customer satisfaction is often measured as part of your data strategy. Here are four metrics to focus on to increase customer satisfaction and the results that you generate.
When figuring out your influencer strategy, having concrete goals will help you make sure you’re getting the best ROI possible.
SEO is an important investment—but it can get expensive. Here’s how to know if you’re paying too much or should be increasing your budget.
Are you ready to row your digital business? Focusing on attracting more traffic is one of the most important steps you can take.
Each year, hundreds of industry conferences around the globe vie for your travel dollars and marketing spend. How do you decide which ones to attend?