Tag: marketing

Understanding and Marketing to the Millennial Generation

By Ellen Bryant Lloyd The Millennial generation is currently the largest generation in the US, with a population of over 75 million. They passed the Baby Boomer generation in size in 2015. The 18–34 year olds that make up this demographic have a different approach and attitude towards life than other generations. Because of this, […]

Are You Too Chicken to Use Social Media?

Job descriptions are ever-changing due to the rise in new technology. With that said, there are now jobs specifically for social media and social networking. While a social media community manager job description hasn’t made it into the Job Descriptions Encyclopedia yet, it’s definitely becoming one of the fastest-trending jobs.

10 principles to make your sales compensation plan effective

Creating an effective sales compensation plan is a key component of a company’s overall compensation administration. The goal is to craft a sales compensation plan that motivates team members to perform strongly. Employers must understand the costs of the plan and how they relate to the ROI of the plan. Here are 10 principles to […]

Best practices of seven-figure sales reps

By Joseph DiMisa In part 1 of this article, we looked at what organizations can do to help their reps push closer to the million-dollar threshold. Now we’ll look at some of the best practices of seven-figure sales reps.

Helping your sales reps make a million dollars a year

By Joseph DiMisa Fewer than 3% of product sales reps make more than $500,000 a year. Push the earnings up to the seven-figure benchmark, and that number drops to less than .001%. What does it take to be a million-dollar earner? Knocking on more doors, calling on more clients, and being smarter than the competition […]

Infographic: What motivates Millennials in the workplace?

As Millennials now outnumber all other generations in the workforce, Michael C. Fina—a provider of global employee recognition and incentive programs—launched a new infographic. The infographic offers organizations insightful details about Millennials’ professional goals and interests. “Most Millennials value work-life integration, personal relationships, and a sense of greater purpose over high salaries or corporate ladders,” […]

Why employers should leverage employee use of social media

By Dave Hawley, vice president of Marketing, SocialChorus For good or bad, employees like to talk about their employers. That’s a fact of business that has been true for hundreds of years. And social media is where many people, especially Millennials, are “talking” today.

Who should manage a company’s social media presence?

Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said […]

The Importance of Color in Branding

Color is a powerful tool in branding and design. At the first glimpse of your corporate logo, consumers react emotionally to the color treatment. According to the infographic below via Creative Bloq, it is estimate that brand recognition increases up to 80% with color. When a consumer sees your brand, what do you want them […]