Writing sales copy that takes people from browsers to buyers is essential for any business.
Tag: marketing strategy
Creative and marketing agencies must take their self-promotion to the next level. As brands and marketing managers assess which agencies they want to work with, they will be looking closely at your organizations’ own marketing as an indicator of what you can do for them. It’s easy to get caught up in client work or be focused on marketing your services through RFPs and proposals. While […]
Your YouTube channel or Facebook lives should fit in seamlessly with your brand and positioning.
Blogs are far from dead. When utilized with intention, they can make a major impact on your business.
Sell your products and services more effectively by understanding the difference between these two terms.
Effectively marketing to knowledgeable consumers is different from marketing to the general public. Here are some tips that will help you market your product or brand to consumers who are up to date on the latest developments in your field.
Developing ad creative that captures your audience’s attention and speaks to the market can be a challenge. Here’s what marketers need to know.
Tight control of your marketing budget helps stretch dollars further. Here’s how to align with best practices.
Bring the sunshine and s’mores into your marketing plan the next few months.
Effective marketing strategies need to be not only driven by data but also data-informed. Here’s how the research that analyst firms conduct can help you create a more successful marketing strategy.