Tag: CEO

5 Steps to Tweet Like a CEO

BLR held a Marketing Summit last month in Denver. One of the speakers, Maddy Osman, held a talk entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Let’s explore the talk in depth.

Why Brands Are Racing to Be “More Human”

In a recent Forbes piece, the author makes a key observation: The brands that are winning today are “out-humanizing” the competition. In an environment obsessed with digital convenience and using tools to cut costs, we’re automating more of the brand experience than ever before. Whether it’s a totally hands-off purchasing experience or a chatbot that […]

Use Summer as a Chance to Focus on What’s Really Important

Last week, we celebrated the first day of summer. With kids out of school for a few weeks now and the high temperatures we’ve experienced already, it seems like summer started quite a while ago. Either way, summer is here. It’s time for family vacations, afternoons at the ballpark, and concerts in the park.

Merging Well: 5 Ways to Manage the Culture Clash

It’s no secret that in recent months, a handful of megamerger deals have been blocked, withdrawn, or otherwise scuttled—including Office Depot/Staples, Baker Hughes/Halliburton, and Pfizer/Allergan, to name a few. In fact, more than $450 billion worth of acquisition deals have been cut short through 2016’s first half, finds a June report by global advisory firm […]

Should Your Sales Team Trash-Talk the Competition?

In a recent article, the Harvard Business Review (HBR) explored how some companies are getting ahead by “trash-talking rivals.” Traditional sales wisdom suggests that companies should never speak ill of the competition; instead, you should position yourself as the best option, and speak to the needs of the customer. However, it’s important that sales directors—and […]

6 Symptoms of Destructive Management and Tips On How to Avoid It

When it comes to work these days, we’re all expected to do more with less—but is this nose-to-the-grindstone philosophy the best way to run a business? Alarmingly low employee engagement numbers indicate otherwise.

Infographic: What motivates Millennials in the workplace?

As Millennials now outnumber all other generations in the workforce, Michael C. Fina—a provider of global employee recognition and incentive programs—launched a new infographic. The infographic offers organizations insightful details about Millennials’ professional goals and interests. “Most Millennials value work-life integration, personal relationships, and a sense of greater purpose over high salaries or corporate ladders,” […]