BLR held a Marketing Summit last month in Denver. One of the speakers, Maddy Osman, held a talk entitled Tweet Like a CEO: Building Thought Leadership Using Social Media. Let’s explore the talk in depth.
The CEO of a 1,000-person Midwestern company spends at least an hour every 2 weeks with his or her customer service team. On the surface, this group is many layers removed from the CEO and can be managed by a customer service supervisor. Yet, his or her experience suggests that these two parts of any […]
In a recent Forbes piece, the author makes a key observation: The brands that are winning today are “out-humanizing” the competition. In an environment obsessed with digital convenience and using tools to cut costs, we’re automating more of the brand experience than ever before. Whether it’s a totally hands-off purchasing experience or a chatbot that […]
Last week, we celebrated the first day of summer. With kids out of school for a few weeks now and the high temperatures we’ve experienced already, it seems like summer started quite a while ago. Either way, summer is here. It’s time for family vacations, afternoons at the ballpark, and concerts in the park.
It’s no secret that in recent months, a handful of megamerger deals have been blocked, withdrawn, or otherwise scuttled—including Office Depot/Staples, Baker Hughes/Halliburton, and Pfizer/Allergan, to name a few. In fact, more than $450 billion worth of acquisition deals have been cut short through 2016’s first half, finds a June report by global advisory firm […]
In a recent article, the Harvard Business Review (HBR) explored how some companies are getting ahead by “trash-talking rivals.” Traditional sales wisdom suggests that companies should never speak ill of the competition; instead, you should position yourself as the best option, and speak to the needs of the customer. However, it’s important that sales directors—and […]
Yesterday, we discussed why business blogging is still relevant and presented a few tips for success. Today, let’s consider what you want to avoid when breaking out that blog. Here are some reasons business blogs don’t get off the ground:
When it comes to work these days, we’re all expected to do more with less—but is this nose-to-the-grindstone philosophy the best way to run a business? Alarmingly low employee engagement numbers indicate otherwise.
As Millennials now outnumber all other generations in the workforce, Michael C. Fina—a provider of global employee recognition and incentive programs—launched a new infographic. The infographic offers organizations insightful details about Millennials’ professional goals and interests. “Most Millennials value work-life integration, personal relationships, and a sense of greater purpose over high salaries or corporate ladders,” […]