Tag: CDP

What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

We’ve all been there: waiting for a support rep and providing the details of our account, including answering security questions like the name of our mother-in-law’s cousin’s plumber’s cat. After going through detailed troubleshooting steps we’ve already tried, the rep needs to transfer our call to another department only to go through the same steps, […]