Tag: business development

An Introduction to Marketo: How It Can Help Your Business Grow

If you’re tuned in to the marketing technology world, you’ve probably heard of Marketo, a creator of software that assists in marketing automation. Marketo aims to help marketers create deeper, more engaged connections and relationships with people through the use of its software. It offers so many products and services—mobile, social, e-mail, account-based marketing, analytics, […]

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.