Branding plays an increasingly critical role in the B2B sales process. Here’s what you need to know for the year ahead.
Focusing down in your marketing efforts can lead to skyrocketing sales.
As Halloween approaches, many cult-favorite brands experience a big resurgence. Here’s what you can learn from their example.
Increasingly, customers want to work with brands that share their values. And inclusivity is a big part of that. Here’s how you can see how well your brand is doing and how to improve.
An engaged customer is one who is likely to come back time and again. Here’s how to use your brand to build more engagement.
As customers shop through voice-based interfaces, what can marketers do to differentiate themselves?
Creative and marketing agencies must take their self-promotion to the next level. As brands and marketing managers assess which agencies they want to work with, they will be looking closely at your organizations’ own marketing as an indicator of what you can do for them. It’s easy to get caught up in client work or be focused on marketing your services through RFPs and proposals. While […]
A brand is more than a buzzword—it’s a vital aspect of your company.
Does your company sell directly to consumers or to another company instead?
Can a branding coach help you improve your business?