Tag: analytics

How to Account for COVID in Your Customer Service Metrics

Let’s face it: 2020 was a year like no other. Many of us are happily waving it goodbye, reminding it not to let the door hit it on its way out. But as excited as we may be to see the old year come to a close—and for a potentially close end to the deadly […]

4 Analytics That Will Help You Understand Customer Churn

All business owners are aware of the dreaded customer churn. Customer churn is when customers you’ve been working with drop off and you need new ones to fill their place. This mostly affects companies that run on some type of subscription model, be it software, services, or monthly products. And it can be a doozy.

4 KPIs That Still Matter—and 3 That Don’t

Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]

Why Marketing Analytics Matter

Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.

4 Ways to Choose an Influencer Marketing Platform

As brands begin to scale their influencer marketing programs, it’s usually important to look for a platform or agency to help with the process. Influencer marketing programs,  such as working with Instagram content creators or creating sponsored blog posts with writers, take a lot of work. Having access to the right technology can streamline execution, […]