Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]
Knowing your numbers is the key to success in the Facebook ad space.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
Mapping out your 2020 marketing plan? Podcasts should be on it.
In order to grow your numbers, you have to know your numbers.
Tracking numbers can feel pointless and nitpicky, but marketing analytics are key to a successful campaign.
If you’re in the B2B marketing field, here are some helpful hacks to increase your sales.
As brands begin to scale their influencer marketing programs, it’s usually important to look for a platform or agency to help with the process. Influencer marketing programs, such as working with Instagram content creators or creating sponsored blog posts with writers, take a lot of work. Having access to the right technology can streamline execution, […]
Just because you have a physical storefront doesn’t mean you shouldn’t be tracking marketing analytics.
Midsize and enterprise companies are increasingly hiring marketing analytics directors. Yet, for many companies, it’s not clear what directors need in these positions to succeed and thrive. What does a marketing analytics director really do, and how can companies set them up for maximum productivity and impact? Here’s a closer look at three tips to […]