Visual Content Marketing Lookbook

This Look Book examines 25 remarkable examples of visual content marketing. From inspiring customers to use their products in creative ways (Sherwin-Williams and Kraft) and entertaining us (Kellogg’s Pop Tarts and Pringles) to showcasing product quality in unforgettable ways (Volvo) and helping the public understand key issues (GE), visual content marketing’s uses are limited only […]

Questions To Ask When Building Your Buyer Persona

Before you can start any effective lead generation campaign, it helps to know who you are targeting. Flip through this slideshare presentation for helpful tips on how to build your buyer personas. Questions To Ask When Building Your Buyer Persona from Inbound Marketing Agents

How To Engage with Customers Through a Seamless Marketing Experience

From this slideshare you will learn about the evolution of marketing and how it is being driven by technology shifts in Cloud, Social, Mobile, Data Science and the Internet of Things. All of these technology shifts mean the customer experience is more important than ever and, therefore, creating a 360 degree view of your customers […]

Content Marketing Predictions 2017

In this e-book, you’ll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing. Content Marketing Predictions 2017 from Content Marketing Institute

3 Embarrassing Subject Line Mistakes to Avoid

Take a few minutes to check out this slideshow from Litmus outlining embarrassing subject line mistakes to avoid. 3 Embarrassing Subject Line Mistakes to Avoid from Litmus And, you can step up your email marketing by attending the Marketing Summit! This complimentary event designed to give Directors, VPs, and CMO’s the opportunity to vet solution […]

Technology Content Marketing 2017 – Benchmarks, Budgets & Trends – North America

Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers. That’s just one stat from the Content Marketing Institute’s annual report on the content marketing practices of technology marketers. Technology Content Marketing 2017 – Benchmarks, Budgets & Trends – […]

Marketing Measurement Shift in 2016

Analytical tools for marketing abound today, but many marketers are ending up data-rich and insight-poor. Change how you measure, analyze, and optimize your marketing efforts in order to distinguish the signal from the noise. This slideshow illustrates seven major marketing shifts that will define 2016.