Practical Tips, News & Advice for Customer Contact Professionals.
It’s time for marketers to take AI to heart. AI-powered technologies can drive marketing performance and transform your results. AI’s implications in content marketing are immense.
This Look Book examines 25 remarkable examples of visual content marketing. From inspiring customers to use their products in creative ways (Sherwin-Williams and Kraft) and entertaining us (Kellogg’s Pop Tarts and Pringles) to showcasing product quality in unforgettable ways (Volvo) and helping the public understand key issues (GE), visual content marketing’s uses are limited only […]
Before you can start any effective lead generation campaign, it helps to know who you are targeting. Flip through this slideshare presentation for helpful tips on how to build your buyer personas. Questions To Ask When Building Your Buyer Persona from Inbound Marketing Agents
From this slideshare you will learn about the evolution of marketing and how it is being driven by technology shifts in Cloud, Social, Mobile, Data Science and the Internet of Things. All of these technology shifts mean the customer experience is more important than ever and, therefore, creating a 360 degree view of your customers […]
In this e-book, you’ll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing. Content Marketing Predictions 2017 from Content Marketing Institute
Take a few minutes to check out this slideshow from Litmus outlining embarrassing subject line mistakes to avoid. 3 Embarrassing Subject Line Mistakes to Avoid from Litmus And, you can step up your email marketing by attending the Marketing Summit! This complimentary event designed to give Directors, VPs, and CMO’s the opportunity to vet solution […]
Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers. That’s just one stat from the Content Marketing Institute’s annual report on the content marketing practices of technology marketers. Technology Content Marketing 2017 – Benchmarks, Budgets & Trends – […]
Are you a marketing professional specializing in social media strategy? Check out 2016’s ten highest-paying jobs for social media pros in this slideshow from CIO.com.
Analytical tools for marketing abound today, but many marketers are ending up data-rich and insight-poor. Change how you measure, analyze, and optimize your marketing efforts in order to distinguish the signal from the noise. This slideshow illustrates seven major marketing shifts that will define 2016.
Ready or not, the New Year is just about here—and with it, a new slew of marketing trends forward-thinking CMOs will want to account for.