Take a few minutes to check out this slideshow from Litmus outlining embarrassing subject line mistakes to avoid.
And, you can step up your email marketing by attending the Marketing Summit! This complimentary event designed to give Directors, VPs, and CMO’s the opportunity to vet solution providers in-depth through the format of one-on-one scheduled sessions that are specific to their interests.
The Marketing Summit also provides attendees with access to cutting edge workshops, like the email marketing session below, and opportunities to share information with peers. The relaxed environment and luxury hotel is the perfect venue to engage in discussion about new products, services and technologies. With the top minds in marketing under one roof, the mutual learning experience is one of a kind.
Learn more at www.forumevents.com.
The Brain Science Behind Emails that Persuade
Presented by Nancy Harhut, Chief Creative Officer, Nancy Harhut and Associates
Science has proven that up to 95% of decision-making takes place in the subconscious mind. Which means you need to know the triggers that prompt the actions you want your target to take – the scientific secrets that get people to open, read and respond to your emails. Discover the proven principles of psychology that lead to greater email response. And see your numbers soar.
Summary of learning objectives
- How to write a subject line that’s impossible to ignore
- Two ways to position your product or service for fast response
- Why “negative” can deliver more positive results
- How Availability Bias turns doubters into buyers
- What to say that instantly makes you look better than your competition