How to Use Digital Marketing to Boost Your Shopify Store’s Visibility

Shopify can be a great platform for selling your products—if you have the right marketing in place. Here’s what you need to know.

Starting a Shopify store may seem simple in theory. However, you will only be successful if you can get your digital marketing strategy right—which we’re going to take a look at in more detail. Here are some proven digital marketing tips that can help drive your Shopify store to success.

Start a Blog

You may only want to list your products on your website. However, customers are not typically going to come to you by accident. You need to have a strategy to bring them to you.

Of course, some of that work comes from having a search engine optimization (SEO)-friendly name and using the right keywords on the pages listing your products. However, remember how Google generally works: The more pages you have linking to your site—and the more original content your site contains—the better your site will rank. Writing regular blog posts in your niche is an innovative way to attract customers, it can build your reputation as a trusted source of related information (which customers love!), and it gives people another reason to come to your site beyond just checking out your products.

Guest Blog to Promote Your Shopify Store

You shouldn’t restrict your blogging activities to only your website. Guest posting is an incredibly effective way of getting referral traffic to your site from other similar sites. It’s worth mentioning, though, that most people don’t know how to do guest posting well.

The first step is to identify sites in your niche that may be interested in your store. This may be rival Shopify stores or websites that blog in your area. For example, a health and fitness blog may be a good fit for a Shopify store specializing in sports nutritional products. When you guest post, focus on quality content that fits the site’s audience. Your referral traffic will come from the link back to your store, which is included in the author bio at the bottom of the post.

Social Media Is Crucial

Your success with social media marketing may determine whether your Shopify store will be successful. Ultimately, it’s the other vital part of your digital marketing strategy (aside from blogging).

Unfortunately, many Shopify brands get things wrong before they’ve even started. It’s tempting to think that you’ll just post all your latest products on Twitter and Facebook and the sales will come rolling in. In reality, social media marketing doesn’t work that way—you need to be prepared to play the long game.

To do this successfully, you should engage your audience and create content they will love. You can certainly post some of your blog content and guest posts, as well. Gradually, this process will get more users to your site, and some of them will become customers. Social media can certainly work for you if you have the patience to go through this process. If you don’t, you may want to hire a social marketing manager or a virtual assistant to help you out.

Starting a Shopify store is a dream for many people. However, there is more to success than what may appear on the surface, and a solid digital marketing strategy is often critical to success. Remember to start a blog, guest post, and keep in mind the importance of a solid social media strategy.