Launching a podcast in 2020? Coming up with the title can be one of the trickiest parts.
If you’re releasing a new podcast in the coming year, you’re probably focused on creating high-quality content and figuring out the tech side of things. But there’s one important aspect of your podcast that you can’t forget to focus on: the title.
Do: Remember Search Engine Optimization (SEO)
When it comes to naming your podcast, one of the most important things you can do is think of terms your audience searches for. If you’re starting a podcast about personal finance, what do people who want to hear about personal finance search for? What are some common phrases used in your niche? Try and capitalize on a search term people will already be typing so that you can be found easily.
Don’t: Give It Your Business Name
Just using the name of your company isn’t usually the way to go. Unless you’re a huge household name, it won’t be recognizable, and it may get confusing, as audience members may think your business is just a podcast rather than the podcast’s being just one piece of your content marketing strategy.
Do: Make It Stand Out
“The Business Show” sounds super dry—because it is. Your podcast name should be catchy and stand out from the thousands of other shows out there.
Don’t: Be Too Out of the Box
Yes, you want to stand out, but you also don’t want to go too far the other way. If you name your podcast something completely creative and out there, nobody will be able to find it. If you’re just starting out in the podcasting realm, you want your podcast to be as easy to find as possible, and creating your own phrases or terms isn’t going to get you there.
Do: Keep It Short
Keep your title as short as possible so that it’s easy to remember. Long, drawn-out titles are hard to search for.
Don’t: Rush It
Coming up with a podcast name is a creative part of the process. Don’t rush it! Take your time. Sitting to brainstorm multiple options, spending some time in the social media corner of your niche, and combing over past customer surveys will help you identify potential names and help you find the best one for your business. What you don’t want to do is just slap a name on it and then end up changing it—it will hurt your SEO and your brand identity. Pick one you can stick with for the long haul.