Marketing

Who should manage a company’s social media presence?

Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing. Only 15 percent said customer service.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. It was conducted by an independent research firm.

Advertising and marketing executives were asked, “In your opinion, which of the following departments is best suited to manage a company’s social media efforts?” Here are their responses:

Public Relations/Communications 39%
Marketing 35%
Customer Service 15%
CEO/Owner 5%
Don’t know 6%

Related: How does HR use social media?

HR departments are now using social media in various ways to communicate with current employees, prospective employees and even the general public. BLR’s new infographic looks at the surprising number of tasks for which HR is currently using social media, with specific examples provided by HR professionals.