Should Marketers Try a Bullet Journal in 2020?

A new year is nearly underway and with that, the demand for new productivity systems arises. Here’s how to decide if a bullet journal is right for you.

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Does your 2020 need a new productivity kickstart? The number of projects, meetings, and ideas that marketers have to keep track of is incredible. Finding the right system to organize your ideas, keep you on schedule, and make sure you hit your deadlines can be well worth the investment. One solution to consider looking at is the bullet journal.

What Is a Bullet Journal?

A bullet journal, which is sometimes also referred to as a BUJO, is a system for organizing schedules and to-do lists. Originally developed by NYC designer Ryder Carroll, the bullet journal solution has fast become a favorite with audiences globally. Ultimately, bullet journals are popular because they’re highly customizable to your unique needs. If you’ve struggled with a design not meeting your needs in a premade planner, a bullet journal can be a great solution.

The Parts of a Bullet Journal

The bullet journal can be thought of as a system to help marketers organize their lives, to-do lists, and more. Typically, there are a few key parts to take into account:

  • Index: Think of an index like a table of contents for your bullet journal. Here, you’ll note what’s on every page—and for this to work, you’ll either number the pages in your notebook or want to start with one that’s prenumbered.
  • Logs: A fancy term for to-do lists. You can have daily, weekly, monthly, and quarterly lists. Typically, the bullet journal format includes a future log, a monthly log, and a daily log. Each log is also called a “collection.”
  • Collections: A custom collection can be a list of whatever you want to track, such as campaign ideas or new things you want to try. It could also be personal, such as a food log or fitness tracking.
  • Strategies: There are a couple of different strategies that shape how bullet journals work. One is how you take notes—using bullet points and short sentences. You can also designate certain symbols, like a ! for inspiration or a # for a call you need to make. In addition, you need to set time aside each month to “migrate,” which is the process of reviewing your list and carrying forward items that need to be carried forward.

What You Need to Get Started

Getting started with a bullet journal isn’t difficult. You can use any notebook or buy one of the many custom options on the market. To make the most of the system, it’s helpful to define what your goals are, and then learn some of the fundamentals so you can put it into practice. Your version can be utilitarian or design focused. Instagram is full of visually striking spreads. But ultimately, the value in the system is how it helps you stay organized.

Don’t let yourself get overwhelmed. Find a productivity solution that will keep you and your marketing projects on track in 2020. If you want more information, the official Bullet Journal site is a great place to get started.