Marketing

Is Microlearning the Future of Training Your Marketing and Project Teams?

Training project teams takes time—sometimes too much time—but it doesn’t have to. Here’s what you need to know about microlearning.

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Busy workplaces have no time for long training sessions. Short learning segments provide unique opportunities for employees to gain skills and knowledge on the job. Follow these tips for producing quality microlearning.

Create Quality Content

Making high-quality training videos takes some effort, but it’s always worth it in the end. Use natural light, shoot in a quiet place, and prepare adequately by developing a detailed storyboard. Limit the time to 3 minutes or less for best results. To keep it short, have staff download and review a related assignment before they view the video. Add a quiz or interaction that enables learners to demonstrate they’ve learned the material. For example, you can require each person to follow up each micro lesson with a short video of their own describing what they learned and how they plan to apply the information to their job. These videos can be reviewed by managers and peers to get timely coaching, mentoring, and guidance towards success.

Short Units Fit Every Schedule

By providing learners with smaller learning units than previously thought effective, employees can fit skill development into their busy days. This training strategy also appeals to those who want to consume a lot of content all at once, as they can simply watch one segment after another. The instructional designer controls the flow, so the pace and timing of learning don’t interfere with the learning process.

Ensuring learning has occurred through an online feedback loop enables designers to validate the impact training has on business results. Learning that takes only a few seconds to a few minutes qualifies as microlearning. In multitasking environments with wireless technology, microlearning segments fit into the broader spectrum of just-in-time and on-the-job learning.

Multiple Methodologies Fit a Variety of Learners

A curriculum composed of modular segments that can be configured to support different types of learners tends to be most cost effective. Printed documents (such as checklists and job aids), online simulations, screen captures, and community support sessions ensure adoption of new strategies advocated by leadership. Microlearning that’s characterized by a short period, narrow topics, and sequenced episodes represent the future of work. This type of learning fits multiple learning types, such as repetitive, reflective, and connective.

Spread the Word through Multiple Avenues

Notify all team members of available microlearning through e-mail, social media, or text message alerts or notifications. Podcasts, video clips, flashcards, quizzes, games, newsletters, and other communication messaging help reinforce organization’s strategies. Use a blended approach for best results.

Project managers can develop, leverage, and promote the use of microlearning to develop necessary skills and knowledge. New tools and techniques provide opportunities to deploy learning in the style that best increases productivity. Find ways to incorporate microlearning and reap the benefits.