How to Use Giveaways to Grow Your Following

A small investment of products can lead to a big boost in followers and sales.

Looking to grow your social media following? Who isn’t? A giveaway is an incredibly common way for companies to amass larger followings and get more eyes on their products and services. Everyone loves free stuff, so giveaways are always going to attract a decent amount of attention and clout. No matter which platform you prefer, a giveaway is a small way to make a big impact on your bottom line.


You know those loop giveaways, where a company asks you to follow them, then the next person, then the next person, till they get back to the beginning? Those may seem enticing, but they’re honestly obnoxious for your followers and a waste of time. People are only following you because someone else told them to and they’ll quickly unfollow once the giveaway winner is announced. Instead, look for engagement among your own followers. Ask people to answer a question in order to enter. This will give your content an engagement boost, which will in turn encourage Instagram to share your account with others.


Giveaways on YouTube can be incredibly effective as well. Often, giveaways work best in product demonstration videos. You can show viewers how a product works, explain what it’s good for, and offer to give one away. What’s nice is that you’ve already warmed them up with the demonstration and gotten them excited about what it is you’re giving away. Simply asking people to share the video in order to enter will raise brand awareness and get your content in front of more people.


Podcasts are great places to offer giveaways. The people listening are already interested in your brand, meaning that they’ll want whatever it is you’re giving away. You can use it as an incentive for them to leave a rating and review, which is important when it comes to growing your audience. Randomly select one reviewer to win the giveaway and see your review numbers skyrocket. Although iTunes keeps their podcast ranking system under wraps, what we do know is that reviews matter.

Giveaways Will Vary From Business to Business

These are some of the most popular places to host giveaways, but honestly, you could run a giveaway on anything from your newsletter to your Facebook page to inside your store. As long as you incorporate a method of audience-growth within your giveaway, it’ll be effective. Don’t be afraid of investing a few free products into a giveaway. It’s a small cost for a large impact.