Business books can open doors. Here’s how to launch yours right.
If you’ve decided to publish a business book in 2020, you’re not alone. Increasingly, the demand to work with experts is driving businesses to codify their knowledge into books. However, having a strong launch strategy in place is essential to a successful ROI. Here are key factors to keep in mind when planning a business book launch.
Marketing Starts with the Book Concept
Many people think that marketing starts after the book is written. However, the topic you choose, the way you write, and even the examples in your book can make it more marketable. For example, interviewing a big name in your field and including their insights might get them to share the book with their audience. Look at your book itself and make sure the marketable aspects are part of the content.
Lean into Good Packaging
Book experts say three things sell a book: the cover, the title, and the blurb. Getting these elements right might not seem like the most important part of your marketing, but it can eliminate common friction points of getting the other marketing steps you take to work for you. Make sure that your cover is professional, stands out, and looks “on market” for your genre. Work with a blurb professional to develop a blurb that will attract the interest of your target audience.
Start a Mailing List
Before you start spending hours on social media, think about the ROI of marketing activities. Certain types of marketing yield a higher ROI than others. Successful business book marketers encourage brands to focus on developing an e-mail list. Once a reader opts into your list, you’ll always be able to contact them. Your messages will go straight to their inbox, and you’re building a relationship that will last.
Today’s book world is pay to play, and advertising strategies are an important part of visibility. Three of the most important are Amazon Advertising, Facebook Ads, and BookBub ads. Each platform has its own strengths and weaknesses. Planning an ad strategy for your book, from preorder to release and sustaining long-term sales, is smart strategy.
Publishing a business book is a great way to bolster your business. Have a strong launch strategy in place to make the most of this opportunity.