Marketing

How to Help Your Team with Digital Upskilling

Team lagging behind on digital skills? Here’s how to train them.

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Digital upskilling refers to training your team to make sure they have the skills needed to thrive in the emerging digital landscape. While some companies believe it’s easier to hire new workers, the reality is that recruiting, training, and onboarding employees is expensive. Building on the knowledge of existing employees by investing in their training can help your existing workers thrive, while meeting your company’s evolving needs. Here are some strategies and areas to focus on in digital upskilling.

Basic technical literacy: How technically literate are your employees? Addressing basic technology gaps through online trainings, in-person sessions, and a training-focused help desk can continually improve the basic level of technical skills at your organization. Increasing this kind of literacy has numerous benefits, from reducing technical support requests by teaching skills to workers to building their confidence to embrace new programs.

Focus on industry tech: In many cases, industry technologies are the most important areas your team needs to learn. There are many ways to build expertise in these areas, from hands-on shadowing to companywide training programs. Build your training matrix around immediate priorities (programs for the next 18 months), midterm goals (programs for the next 5 years), and technological fluency for the long term.

Recognize the power of creativity: While it can seem counterintuitive to address creativity in a piece on digital upskilling, it’s an essential component of staying competitive. As automation and new tools make it easier to streamline certain roles, human creativity and innovation remain the key pieces to how individual workers remain indispensable. Consider focusing on teaching people strategies for creativity, innovation, and making the most of the technology available from a strategic point of view.

Explore different forms of learning: One-on-one tutoring might be the best way for one person to learn, while another thrives with video-based webinars. Explore the universe of types of learning available to your company, and experiment with different options. Industry conferences, online courses, and even individual degree programs can all be effective ways to help your team members connect with the information they need to stay up to date on what’s happening in your industry.

Don’t overlook customized plans: A final note on upskilling. It’s a very personal process. Someone who has very basic technical skills needs something different than a tech-savvy person who needs training on the latest version of a software package. Companies may get better results—and save money—by creating customized learning paths for individual employees.