Planning on showcasing your products in a new photoshoot? Make sure to stop and read this first.
Having a brand photoshoot can do wonders for your business. It gives you a stockpile of photos to use for social media, it helps make your website look professional, and it shows off your products in their most flattering light. You can also do a brand photoshoot if you don’t sell products—if you’re a service-based business, your photoshoot can be around the face of your company. But since brand photoshoots are definitely costly, it’s important to have your game face on when planning.
Here are five steps to a brand photo session that will leave you the exact photographs you’re after.
- Hire a professional. No, it doesn’t seem that complicated to snap photos of your products, but how your product looks in a photo will make a huge impact on someone’s decision to purchase it. Photography is one of those skills that many think they can do—after all, don’t you just point and click?—but few actually can. It’s definitely an area where a pro is necessary.
- Decide if you want an “on location” photoshoot or one that’s in a studio. If you’re a service-based business with a more lifestyle vibe, going somewhere outdoors might suit your company better. But if you’re photographing products, a studio will provide you with the most professional looking backdrop.
- Figure out what’s included in your price. Are you receiving fully edited digital files? That’s the most important item you’re looking for, but some photographers will upcharge you in a big way to secure them. Make sure you know your prices up front. Also, if you’re going to be in the photos, ask if they provide hair and makeup, or if they have any recommendations.
- Provide your photographer with your company mission statement. A talented photographer will be able to pull particular emotions from a photo—yes, even one of a shoe or pen—and bring your mission statement to the forefront of the mind of whoever’s looking at the photo.
- Ask the photographer what his or her editing style is like and make sure you’re on the same page. If you’re doing a lifestyle shoot that demonstrates a product or service being used, it most likely involves people—will they fix under-eye bags or discolored skin? On the actual products, what kind of editing will they do? You want to find that sweet spot between making the photos look their best without making them too over-edited.