Do you help plan or execute a conference, summit, or other large-scale event with a group of professionals in the same industry? Don’t forget the hashtag.
It can be a headache to make sure everything is just right. Working with the venue, setting up, and coordinating with speakers can be a full-time job on its own! With that in mind, it’s no wonder that many things fall through the cracks with regards to event planning.
Perhaps one of the most important, but often overlooked, aspects of event planning is creating an event-specific hashtag and also educating attendees about it and how to use it.
Why Does Your Event Need a Branded Hashtag?
Whether your event is a one-time deal or a recurring opportunity, getting attendees to use a branded hashtag means additional impressions for your company and event to an expanded audience. As an added bonus, most people using a branded hashtag like to share important takeaways or connections they made. These social shares will be visible by their friends and followers, and may get them curious about the event and interested in learning more about your company.
How Do I Get People to Use an Event Hashtag?
It’s not hard to see why an event hashtag can be a great thing for business and event growth, but the most difficult question to answer is how to get people to actually use it.
First, your team has to decide on an event hashtag that’s not too long and is easily understandable. For recurring events, usually an abbreviated form of the current year is added to the end of the hashtag to help organize conversation (e.g., #hashtag16).
Once you’ve created an event hashtag, you need to educate attendees about it and how to use it.
The first places you need to be sharing your event hashtag are on your website and official social media channels. As people sign up for the event, they will start to see the hashtag and will be primed to use it on social media. In addition, if they forget the hashtag on the day of the event (and you should expect them to forget it), they’ll know where to find it.
You should also be sharing the event hashtag on any e-mail updates leading up to the day of the event. Again, you’re making it easy for people to remember the specific hashtag and also know where they can find it if they forget.
Make sure you’re also using the event hashtag on signage around your venue and on any event materials you hand out during the day, like a schedule or attendee badges. By doing this, people don’t even need to remember the event hashtag, because it will be following them around all day.
Don’t miss the opportunity to engage event attendees and get help in creating content for your event that may just lead to additional signups or business opportunities from an audience you haven’t previously reached. It’s a win-win situation that just takes a little bit of forethought and planning!