Marketing

7 Questions Your Website Needs to Answer

Your website should serve as home base for your products and services. What questions do you need to make sure it answers for shoppers?

A correctly functioning website should do wonders for your company. Not only can it sell your goods, it can answer essential questions for both current and potential customers that will lower the amount of e-mails coming through your inbox or phone calls going to your customer helpline.

Here are seven important questions your website should be answering for you.

  1. Who are you? People buy from people, not companies—so who’s behind your business? Although you may hate talking about yourself, it’s essential to have at least a blurb and a photo of yourself somewhere on your webpage so customers know who you are and why you started your business. This is also an important place to share credentials—why should people trust you?
  2. What do you do? What products or services do you provide to better the lives of your customers? It’s amazing how often this obvious piece of information is hard to find. Listing your products and packages very specifically helps clients understand exactly how they can hire you.
  3. What can clients expect when they buy your product or book your services? If it’s a physical product, what will clients receive, and how long will it take? If it’s a service, what’s your process like? This will help clear up expectations and save a ton of time on “When is this coming?” e-mails.
  4. Where are you located? Do you offer in-person services, or can clients work with you over e-mail or Skype? Letting people know where you are, including your time zone, may help sway them one way or the other.
  5. Who is your business for? Are you aiming to work with other companies? If so, are you looking for large companies or excited entrepreneurs? Are you selling products wholesale, or simply one by one?
  6. What do other people think of you? Offering third-party testimonials is a vital part of establishing trust. It tells shoppers that you don’t just think you’re great—you know you are, because others have told you so and are willing to vouch for you. Share your most high-profile testimonials on your homepage, but have a few others scattered about the site.
  7. How do people contact you? Your website should have a contact page with a phone number and e-mail address where potential clients can get hold of you. Don’t hide this at the bottom of your page—make it visible.