6 Ways to Train Your Marketing Project Team

Training employees can be a hot topic for managers who need to get team members up and running—or keep them on track. Here are some tools and techniques that can help.

When you need to train your project team, avail yourself of all the latest tools and techniques. To achieve the best results and address a wide range of learning styles for global audiences, learning professionals deploy a variety of online learning materials ranging from books, videos, podcasts, and presentations to games, simulations, and online guidance.

Traditional methods for determining needs (such as observation and interviews) can be augmented with online surveys, video interviews, and pilots. Then, lessons can be devised to accomplish the defined learning objectives. Achievement is measured by quizzes that allow learners to prove they can apply the instruction they have consumed. Consider these guidelines on current trends.

Mobile Devices

With just about everyone owning a mobile device (or several), you can present unlimited opportunities for learning without a defined schedule. Instead of developing and delivering presentations to a live audience, provide recordings or short text-based instructions to educate team members on a single topic. Follow these up with quizzes or simulated environments to test comprehension.


If your audience responds well to competition, use games and puzzles to motivate participation in learning activities. Case studies, business simulations, role-play interactions, and safe environments allow staff to develop the skills and experience they need before they have to demonstrate their expertise on the job.

Online Assessments

Let your team show that they understand the material and can use the training they’ve been given. Different methods can challenge them to apply skills and knowledge in multiple ways. Utilize questions that involve multiple choice options, matching, sequencing, open response, and fill in the blank answers. Assistance can be provided for wrong answers that guides the learner back to the instructions associated with the correct answer.

Clearly Catalogued Content

By carefully curating your content with the appropriate tags, your team can find the content they need when they need it to solve a problem on the job. For example, if someone needs to build a pivot table in a spreadsheet, a quick search should reveal content that explains concisely just how to do that.

Social Learning

Leveraging content developed by others, employees can use social media techniques to review and comment on the material as a group and learn from each other to apply the concepts on the job. By ranking and sharing the best content so that other learners can quickly find items that best meet their needs, all your team members contribute to a learning culture. This feedback becomes essential to improving the content you make available.

Online Courses

Your team can review the material as it’s presented in a logical order, complete exercises, and get expert advice on topics that relate directly to their work. They can get immediate help if they need it, and go through the course when they can fit learning into their schedule, as they wait while traveling, on personal appointments, or during other lulls in their day.

Exploiting communication and collaboration tools, project managers can produce training materials that meet the needs of busy teams. Utilizing a wide variety of questioning techniques, made possible by easy-to-use authoring tools, you can prepare stellar training materials in relatively little time.