Marketing

5 Features to Look for When Choosing Marketing Team Management Software

Do you need better technology to help your team communicate? Here’s how to find the right software for your needs.

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A marketing management team software solution can help you keep your team, projects, and campaigns on track. From tracking project status to enabling smoother communications, the right system can be a game-changer. Yet many marketing managers don’t know where to invest. Choosing the right technology can be a challenge, with hundreds of different products on the market. Here are five factors to consider when choosing marketing team management software.

Collaboration features: One of the primary functions of marketing team management software is better collaboration. Today, marketing software includes a host of different collaboration features, from instant messaging to video chat. With geographically distributed marketing teams becoming the norm, investing in software that makes it easy to use a range of convenient communication modalities can make it easier to stay in touch and keep projects moving forward.

Document sharing capabilities: A significant challenge in the marketing world is keeping track of all the documents needed for every campaign. From multiple versions of campaign copy to numerous visual assets, the ability to keep track of documents easily and find the correct version is key. Marketing teams often waste substantial amounts of time searching for documents or trying to compensate for poor version control.

System compatibility: As marketing technology stacks become increasingly complicated, it’s important to look at each new technology acquisition through the lens of system compatibility. A marketing technology solution is only effective when it can communicate with other systems you already have in-house. For example, can the technology connect to your CRM system or other calendaring tools? If the answer is no, take a step back to consider whether this is really the best solution for your needs.

Intuitive interface: Today’s top marketing talent needs to have a fair level of technical savvy. Yet it can pay dividends to take the time to find a solution that has an intuitive interface. Some of the functions today’s marketing technology solutions offer are complex. You never want the user experience to be a barrier to adoption. Finding an intuitive interface will help your team get up to speed faster and ensure that you’re making the most of the system’s capabilities.

Budget: The final consideration for any technology purchase is budget. Systems may require an upfront purchase for a solution you host yourselves. Others may be software as a service (SaaS) solutions that require ongoing subscriptions. And some will be a combination of both. Think about the purchase in terms of what you can afford to spend now, as well as ongoing commitments that you are making to subscription fees. Don’t forget to factor in the cost of data migrations, training, and ongoing technical support, if those are likely to be required.

For busy marketing managers and directors, having the right technology can mean the difference between successful campaigns and staying on timelines or trying to get work done in the face of chaos. Take the time to learn about the full range of marketing technology solutions available to you, and carefully screen each one to make sure it’s the right fit for your team, budget, and ongoing needs.