Marketing

5 Benefits of Finally Implementing a CRM

Using a customer relationship manager will help your business in more ways than you can count, but here are five.

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If you’ve been dragging your feet about setting up a customer relationship manager (CRM), its better late than never. Yes, the programs cost money and can be a bit of a pain to implement. However, having a program that helps you handle customers with ease will not only make things less stressful but also likely increase your profits. Here are five benefits of implementing a CRM that you may not have considered.

  • Organization: Imagine how good it would feel to have all of your client information in one specific place. If your business is the type of organization for which you must frequently pull up contact info or purchasing history, having a CRM in place will make life so much easier.
  • Awkwardness eliminated: That awkward song and dance you need to do when a client is late on an invoice? Avoid it altogether by choosing a CRM that includes invoice reminders. Some CRMs even allow you to see when an invoice has been opened. By putting more of the responsibility on the software, you’re keeping your relationship with tricky clients intact.
  • No leads lost: Losing leads or letting them go cold when you don’t know what your sales team is up to can be the kiss of death for a business. By implementing a CRM, you’ll be able to pull up each individual lead and check in on its progress. Some programs allow you to set reminders to check in on leads periodically. It will help your business have more of an organized flow instead of a frazzled frenzy.
  • Time saved on reporting: It’s a waste of time for customer service representatives to have to manually type in each interaction with a client. CRMs allow you to automate that process by providing an easy way to include notes on any customer calls. Then, all customer information is in one place, and a customer service representative doesn’t have to spend time coming up with a system of his or her own.
  • More customer data: When you implement customer data into a CRM, the software can often give you reports on who is buying from you most often in terms of demographics. This can be very useful information to have but time-consuming to put together yourself. By using a CRM, you can see which customer bases are most fired up about your products and services and which ones you need to focus on.