Marketing

3 Ways B2B Companies Can Use Social Media for New Leads

Let the power of social bring new companies into your sales funnel.

Source: nzphotonz / iStock / Getty

Social media isn’t just a great way to provide information for customers, share what your company has been up to, or—let’s be honest—procrastinate. It can also serve as a lead generator. Specifically, in the business-to-business (B2B) field, social media is a great way to find new leads and get them in your sales funnel.

If you’ve been to a thousand networking events and left feeling less than impressed, or if it’s hard to get away from your desk to shake new hands and meet new people, consider ramping up your social media game. Seeing as 90% of decision-makers say they don’t respond to cold calls, generating new leads can be tricky—but you may not have to pick up the phone. Here are three ways B2B companies can use social media for new leads.

Run a Facebook Ad to an E-Mail Opt-In

Getting people onto your e-mail nurture sequence is easy once you create a killer opt-in. The key is getting new people to notice your opt-in in an incredibly crowded B2B field. Invest in a Facebook ad that directs business owners or marketers to the opt-in, and watch your list start to creep up. An automated nurture sequence can guide people through your sales funnel and secure new customers—all from Facebook.

Host a Live Video

Many social media platforms offer an option for people to go live. By going live, you can do a deep dive into a topic your followers are interested in and ask questions that get people engaged. You can also offer some sort of downloadable resource for people looking for more information—another opt-in that brings followers off of social media and onto your list. Going live is an interactive experience and can help people who have been following your business see you in a different light and become more interested in who you are and what you’re selling.

Use Geotargeted Search

If you’re a local business or serve clients in your immediate area, geotargeted search should be your best friend. It allows you to find people in your direct area who are talking about your industry. For instance, if you’re a wedding photographer in Minneapolis, you can search for people on Facebook who recently got engaged in the Twin Cities and send them a DM to tell them more about your business. Your clients—current, past, and future—tell social media nearly everything about their lives. Geotargeted searches allow you to capitalize on that information.