Marketing

Most Advertising, Marketing Firms not Offering Internships, Survey Says

Securing an advertising or marketing internship may be easier said than done, a new survey by The Creative Group suggests. A majority of advertising and marketing executives interviewed said their agency or firm does not offer an internship program.

Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.

Advertising and marketing executives were asked, “Which of the following best describes your company’s internship program?” Fifty-eight percent of respondents said their company does “not have an internship program.”

Following is a breakdown of the results among the 42 percent of executives who said their company offers an internship program:

Offer paid internships, and interns must prove they are active students receiving course credit

52%

Offer unpaid internships, and interns must prove they are active students receiving course credit

28%

Offer paid internships with no requirement of student status

11%

Offer unpaid internships with no requirement of student status

7%

Don’t know/no answer

2%

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm.

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