Infographics

How to do Event Marketing Like a Data-Driven Machine

By Sarah Cloutier Oct 12, 2017 Uncategorized

Most B2B marketers allocate 30% or more of their budgets to events, but many still can’t tack the ROI. Learn how to leverage data to inform marketing decisions and calculate ROI in this infographic.

How to do Event Marketing Like a Data-Driven Machine from Oracle Marketing Cloud

Today’s fast pace of innovation in the field of artificial intelligence (AI) is staggering. For marketers, AI is creating potential opportunities to consider for the long-term marketing mix. These advancements help us as marketers by providing better personalization, automating core services, and even expanding our vision of how key content is created.

Infographics

How to do Event Marketing Like a Data-Driven Machine

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