Customer Experience

Five Ways to Build Lasting Relationships with Customers

Your customers are the cornerstone of your business. What are some tactics you can implement to ensure they remain lifelong buyers?

When a customer purchases your product or service, you hope they have an outstanding experience. But you also hope they return again and again. How can you turn one-time shoppers into lifelong fans of your brand? Here are a few ways to build lasting relationships with your customers:

  • Honesty is the best policy. Being honest will create a lasting relationship, and nothing will break that relationship quicker than deceit. Make your experience with customers one of openness and transparency. Your prices should be straightforward and easy to understand. Your sales process should have zero elements of surprise. Your customer service team should be well-trained and knowledgeable, and they should understand that if they can’t answer a question they shouldn’t be making up an answer on the spot. By always staying honest, you’ll build a great foundation for a future relationship.
  • Prioritize deadlines. Never become that company that’s forgotten an important due date. If you promised to have something to a client by a certain date, your word is your bond, and you’d better not forget it. Consistency breeds legitimacy, which will in turn forge a connection with your customer.
  • Stay connected. After your customer makes a purchase, make sure to invite them onto your email list, request a customer feedback survey, or connect with them on your company’s social media page. You want to stay top of mind and make sure they don’t feel as if their one purchase from you is the last time you’ll ever interact.
  • Reward loyal customers. Do you have a buyer who’s been purchasing from you regularly? Surprise them with a discount or added extra. By showing loyal customers that you appreciate their business, you’ll go the extra mile and demonstrate the strength of your relationship. Being loyal to them will make them loyal to you.
  • Think of clients as more than “clients.” They’re not just shoppers—they’re people with their own unique needs. How does that make a difference? When you first speak to them, understand that they’re not just “one of many.” Figure out why they’re shopping from your business and make it a priority to get to know them. This doesn’t have to be an hour-long conversation—it can be as simple as actually listening when they respond to your questions instead of hustling to make a sale. Then, personalize communication with them, whether it’s by utilizing an email service that automates personalized content or giving them a brief shout out on Facebook. Seeing them as individuals will help clients feel valued.