Giving your customers a smooth sales experience will help everyone in the long run.
When you think of sales, you probably think of cold pitches, door-to-door salesmen, or begging people to try a product or a service. But sales isn’t just trying to turn a lead into a buyer—it’s guiding the customer through an experience that will take him or her from where he or she is now to where he or she wants to go.
Improving your customer experience is one of the best ways to affect your bottom line. Not only will you encourage customers to return for additional purchases, but you’ll also inspire them to encourage others to patronize your company. It’s also just a good practice for your company. You don’t just want to make money—you want to increase the quality of the lives of your clients.
Here are four simple ways to improve your customer experience to convert more customers and achieve your sales goals.
Ace Your Internal Systems
It’s essential that you have internal systems in place to help manage customers. A Client Relationship Manager (CRM) or other software that helps you keep customer information succinct and organized is essential. What is the worst place for you, a marketer, to be? In a situation of complete overwhelm—not having a process to respond to customer inquiries, guide leads down your sales funnel, or check your marketing analytics. These dilemmas will leave you feeling frazzled and unproductive.
Explain Processes to Customers
Customers like to know what’s coming next. If you want to slow down an onslaught of questions and leave customers feeling confident in you and your company, let them know the process of their product or service delivery date.
Offer Bonuses to Purchases
Can you sneak in a surprise bonus to a purchase? Maybe it’s an additional coaching call from your life coaching package or admittance to a secret Facebook group for everyone who has purchased your product. Offering small bonuses can be a happy surprise for customers and leave them feeling grateful and excited about your business.
Lastly, and often forgotten, is the art of the follow-up. If you truly want to make a difference in a customer’s life, you’ll want to make sure you follow up after a purchase. Check in and see how the product or service a customer purchased is working for him or her. Is it helping clients achieve their goals? This is also a great time to collect testimonials that you can use on your website, in advertisements, or in social media content.