Category: Podcasts

Whether you use it for marketing, to get your name out there, or just to inform or entertain, the podcast is a popular and powerful marketing tool.

4 Show Ideas for Your B2B Podcast

By Liz Alton Dec 10, 2019 Podcasts

B2B podcasts are on the rise. If you are thinking of launching your own, here are some ideas for show concepts.

By Claire Swinarski Nov 27, 2019 Marketing

Move over, blogs—there’s a new content king in town.

By Liz Alton Nov 11, 2019 Podcasts

You’re getting the word out about your business through podcasts. Here’s how to maximize the impact of your participation.

By Claire Swinarski Oct 30, 2019 Marketing

If you’re podcasting, knowing your numbers is vital.

By Claire Swinarski Oct 2, 2019 Marketing

Launching a podcast in 2020? Coming up with the title can be one of the trickiest parts.

By Liz Alton Aug 23, 2019 Podcasts

You’ve launched a company podcast—and your hosts aren’t shining. Here’s how to help them be confident behind the microphone.

By Claire Swinarski Mar 21, 2019 Marketing

If you aren’t already podcasting, these numbers might change your mind.

By Claire Swinarski Feb 5, 2019 Marketing

Make sure your podcast stands out in a crowded field.

By Claire Swinarski Oct 19, 2018 Podcasts

With the burst of podcast popularity, companies are cashing in by investing in advertisements. Here’s what you need to know before taking the leap.

By Claire Swinarski Sep 17, 2018 Marketing

Make sure you’re using every marketing strategy in your toolbox to keep your list flourishing.