Category: Marketing

Are You Too Chicken to Use Social Media?

Job descriptions are ever-changing due to the rise in new technology. With that said, there are now jobs specifically for social media and social networking. While a social media community manager job description hasn’t made it into the Job Descriptions Encyclopedia yet, it’s definitely becoming one of the fastest-trending jobs.

Infographic: What motivates Millennials in the workplace?

As Millennials now outnumber all other generations in the workforce, Michael C. Fina—a provider of global employee recognition and incentive programs—launched a new infographic. The infographic offers organizations insightful details about Millennials’ professional goals and interests. “Most Millennials value work-life integration, personal relationships, and a sense of greater purpose over high salaries or corporate ladders,” […]

Why employers should leverage employee use of social media

By Dave Hawley, vice president of Marketing, SocialChorus For good or bad, employees like to talk about their employers. That’s a fact of business that has been true for hundreds of years. And social media is where many people, especially Millennials, are “talking” today.

Who should manage a company’s social media presence?

Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said […]

The Importance of Color in Branding

Color is a powerful tool in branding and design. At the first glimpse of your corporate logo, consumers react emotionally to the color treatment. According to the infographic below via Creative Bloq, it is estimate that brand recognition increases up to 80% with color. When a consumer sees your brand, what do you want them […]