Category: Marketing

Why You Need a Visual Marketing Strategy

With the increase of mobile devices, there has been a shift in the way that we consume content. Smartphones and tablets with smaller touch screens are putting the emphasis on visual content. Cisco estimates that as much as 80 percent of Web traffic may be video by 2019. Our average attention span is just 8.5 […]

#1 Mistake You’re Making with Social Media

by Claire Swinarski Social media is no longer that new or innovative. Everyone’s on Facebook, from small local diners to big, booming restaurant chains. But it can occasionally be hard to see results. Do you feel as if statuses you post float away into cyberspace? Or that you just can’t get the likes and retweets […]

Do Good. Drive Business. Here’s How:

by Claire Swinarski Yesterday’s Advisor presented the key to successful cause marketing; today, we will discuss the best way to engage in this marketing strategy.

What Warby Parker & Yoplait Can Teach You About Cause Marketing

by Claire Swinarski What if there was one way to simultaneously do good in your community, drive business to your company, and bring in some good press? There is: cause marketing. Cause marketing is a campaign that unites a nonprofit organization and a for-profit business under the same goal. It can appear a variety of […]

How to Establish Thought Leadership

by Maddy Osman The buzz phrase in marketing for 2016 is thought leadership. Think about the top three most respected individuals in your market. It’s probably not difficult to pick these people out, and they likely have a large following. Their supposed level of expertise combined with their large, trusting following leads to premium business […]

How to Set Up Remarketing Campaigns

by Maddy Osman In yesterday’s Advisor, we introduced the concept of remarketing and why it’s so important. In today’s Advisor, we’ll show you the basic steps to set up a remarketing campaign for your business on Facebook and Adroll. Facebook and Adroll are two of the most popular retargeting platforms. The principles of setting up […]

Why Remarketing Has the Highest ROI

by Maddy Osman If you’ve ever done any online shopping that didn’t initially result in a purchase, you know what it’s like to be remarketed to. Those shoes you put in your cart and then abandoned?   They’re now doomed to follow you around the Internet for the next few days (or month!), and then […]

Are You Ready for the Content Talent Crunch?

by Liz Alton In a recent piece for the Content Marketing Institute, NextView’s vice president of Platform, Jay Acunzo suggests that it’s time to change the way that we hire, nurture, and train our content marketing talent. He notes a content marketing talent crunch that’s evident as he tries to source expert hires for start-ups […]

Understanding and Marketing to the Millennial Generation

By Ellen Bryant Lloyd The Millennial generation is currently the largest generation in the US, with a population of over 75 million. They passed the Baby Boomer generation in size in 2015. The 18–34 year olds that make up this demographic have a different approach and attitude towards life than other generations. Because of this, […]

CareerBuilder releases list of hottest jobs for 2016

If finding a new job in 2016 is among your New Year’s resolutions, new research from CareerBuilder could provide some guidance about where to start. In partnership with Economic Modeling Specialists Intl. (EMSI), CareerBuilder compiled a list of the hottest in-demand jobs for 2016.