Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]
Category: KPIs & Metrics
As customer experience remains in the spotlight, the way you collect feedback matters. Here’s how to get good insights on your CX.
Infographics can provide a lot of information in an easy-to-digest format. Use these five steps to make sure your infographics are effective and resonate with customers.
It’s hard to improve your customer service if you aren’t sure what you should be tracking.
How are you making sure your customers are well served?
Data strategy is an important part of your customer service planning. Here’s how to make sure you’re collecting the right information to succeed.
Successful customer service management requires a data strategy. Here are four metrics to explore if you’re starting from scratch.
Just when your data strategy was ready for the modern marketing landscape, the customer experience (CX) came along. Here’s what you need to know.
Are abandonments hurting your call center KPIs? Here’s how to turn things around.
Should you have different service options when your customers are spread across demographics? Here are some factors to consider.