Category: KPIs & Metrics

4 Benchmarks to Track Customer Service E-Mail Tactics

Handling more and more customer service problems over e-mail? As the COVID-19 pandemic continues to rear its ugly head, a lot of customer service remains in the digital sphere. And with children at home and adults trying to operate under the same roof all day long, it can be hard for a customer to pick […]

4 Analytics That Will Help You Understand Customer Churn

All business owners are aware of the dreaded customer churn. Customer churn is when customers you’ve been working with drop off and you need new ones to fill their place. This mostly affects companies that run on some type of subscription model, be it software, services, or monthly products. And it can be a doozy.

4 KPIs That Still Matter—and 3 That Don’t

Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]