Category: Customer Experience

4 Analytics That Will Help You Understand Customer Churn

By Claire Swinarski Jun 5, 2020 Customer Experience

All business owners are aware of the dreaded customer churn. Customer churn is when customers you’ve been working with drop off and you need new ones to fill their place. This mostly affects companies that run on some type of subscription model, be it software, services, or monthly products. And it can be a doozy.

4 Misconceptions About Customer Service Analytics

By Claire Swinarski Apr 24, 2020 Customer Experience

Customer service efforts can often feel difficult to quantify. How can you really put a number on customers’ satisfaction with your product or service? That being said, it’s almost impossible to improve on something if you aren’t sure where you currently stand. That’s why customer service analytics are essential; they help you recognize where your […]

How to Talk to Frightened Customers About COVID-19

By Claire Swinarski Mar 27, 2020 Customer Experience

This period will be remembered in history for its terror, economic disruption, and isolation from social life. Businesses are hurting and badly. Your customers are likely living in fear, as well. It’s a tricky time to be a marketer—you want to genuinely serve your audience, but you don’t want to come off as uncaring. You […]

4 Tricks to Get More Positive Feedback from Customers

By Craig MIddleton Mar 13, 2020 Customer Experience

Whether you want customers to spread the love about your business through the Internet or by word of mouth, your products and services should be more than satisfactory. Your offerings should be so exceptional that it makes people want to share their great experience with others. If your company doesn’t stand out from the rest, […]