By Dave Hawley, vice president of Marketing, SocialChorus For good or bad, employees like to talk about their employers. That’s a fact of business that has been true for hundreds of years. And social media is where many people, especially Millennials, are “talking” today.
Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said […]
Securing an advertising or marketing internship may be easier said than done, a new survey by The Creative Group suggests. A majority of advertising and marketing executives interviewed said their agency or firm does not offer an internship program.
Color is a powerful tool in branding and design. At the first glimpse of your corporate logo, consumers react emotionally to the color treatment. According to the infographic below via Creative Bloq, it is estimate that brand recognition increases up to 80% with color. When a consumer sees your brand, what do you want them […]
Special from WorldatWork Total Rewards 2013, Philadelphia Hurdles, modifiers, and matrices are basic building blocks of sales comp programs, says consultant David Cichelli, CSCP. Each is suited to a different situation.
Stephen Bruce, PhD, PHR Three “turbo-charged” sales incentive techniques will accelerate your sales performance, say experts Jerome A. (“Jerry”) Colletti and Mary S. Fiss. They shared their tips at the WorldatWork’s Total Rewards Conference and Exhibition, held recently in San Diego.
Hurdles, modifiers, and matrices are basic building blocks of sales comp programs, says consultant David Cichelli, CSCP. Each is suited to a different situation. Cichelli, who is senior vice president of the Alexander Group, offered his tips at WorldatWork’s Total Rewards Conference and Exhibition. Hurdle The hurdle is a prerequirement measure, says Cichelli; that is, […]