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The Importance of Color in Branding

Color is a powerful tool in branding and design. At the first glimpse of your corporate logo, consumers react emotionally to the color treatment. According to the infographic below via Creative Bloq, it is estimate that brand recognition increases up to 80% with color. When a consumer sees your brand, what do you want them […]

Sales Comp Winners: Hurdles, Modifiers, and Matrices

Special from WorldatWork Total Rewards 2013, Philadelphia Hurdles, modifiers, and matrices are basic building blocks of sales comp programs, says consultant David Cichelli, CSCP. Each is suited to a different situation.

How to Turbo-Charge Your Sales Incentives

Stephen Bruce, PhD, PHR Three “turbo-charged” sales incentive techniques will accelerate your sales performance, say experts Jerome A. (“Jerry”) Colletti and Mary S. Fiss. They shared their tips at the WorldatWork’s Total Rewards Conference and Exhibition, held recently in San Diego.

Hurdles, Modifiers, and Matrices: Sales Comp Winners

Hurdles, modifiers, and matrices are basic building blocks of sales comp programs, says consultant David Cichelli, CSCP. Each is suited to a different situation. Cichelli, who is senior vice president of the Alexander Group, offered his tips at WorldatWork’s Total Rewards Conference and Exhibition. Hurdle The hurdle is a prerequirement measure, says Cichelli; that is, […]