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How to Talk to Frightened Customers About COVID-19

This period will be remembered in history for its terror, economic disruption, and isolation from social life. Businesses are hurting and badly. Your customers are likely living in fear, as well. It’s a tricky time to be a marketer—you want to genuinely serve your audience, but you don’t want to come off as uncaring. You […]

4 Tricks to Get More Positive Feedback from Customers

Whether you want customers to spread the love about your business through the Internet or by word of mouth, your products and services should be more than satisfactory. Your offerings should be so exceptional that it makes people want to share their great experience with others. If your company doesn’t stand out from the rest, […]

5 Things to Know About the Future of Self-Service

Customers are more frequently looking to solve their own problems, not have you do it for them. In fact, according to a recent survey, around half of all customers would prefer customer service be conducted through messaging rather than having to call in to get help or go to a brick-and-mortar store. People want convenience: […]

4 KPIs That Still Matter—and 3 That Don’t

Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]