This period will be remembered in history for its terror, economic disruption, and isolation from social life. Businesses are hurting and badly. Your customers are likely living in fear, as well. It’s a tricky time to be a marketer—you want to genuinely serve your audience, but you don’t want to come off as uncaring. You […]
Whether you want customers to spread the love about your business through the Internet or by word of mouth, your products and services should be more than satisfactory. Your offerings should be so exceptional that it makes people want to share their great experience with others. If your company doesn’t stand out from the rest, […]
Customers are more frequently looking to solve their own problems, not have you do it for them. In fact, according to a recent survey, around half of all customers would prefer customer service be conducted through messaging rather than having to call in to get help or go to a brick-and-mortar store. People want convenience: […]
You’ve got a customer on the phone. You’re helping them troubleshoot something with your product or service. They’re just getting to the part where they tell you what’s going wrong when …
Is Instagram still an important place for companies to be? The answer’s yes—but, like all digital strategies, the platform changes rapidly. It’s important to stay up to date on the latest features of a platform you’re going to put time and resources into.
Workforce optimization software, when utilized well, does exactly what it sounds like it should: It optimizes your workforce so customer service agents can effectively and efficiently serve your customers in a streamlined way.
Key performance indicators (KPIs) can be an immense source of stress for customer care or marketing teams. After all, they’re numbers and tracking and data—things many creative people tend to run from. They can also drag teams down into the mud. Instead of focusing on serving customers well, employees become overly focused on hitting metrics […]
A new year is nearly underway and with that, the demand for new productivity systems arises. Here’s how to decide if a bullet journal is right for you.
Autoresponders can help you forge better relationships with customers. Here’s what you need to know.
If you’re a marketer who’s focused on B2C, here are three trends to watch in the year ahead.